EOI- Design Testing ARH_PA

Background:

Howard Delafield International, LLP (HDI) is a behavioral insights consultancy working around the globe and driving innovation to impact lives positively. We have built a direct-to-consumer digital platform for mobile games using discovery and play to empower young people to become active decision-makers in their own lives. We are part of a USAID award for an Adolescent Reproductive Health (ARH) project led by CARE in Nepal. HDI will create a youth-centric portal with multiple channels to reach adolescents to address agency and self-efficacy for the adoption of healthy behaviors and to facilitate adolescents and reproductive empowerment.

We are looking for an agency or firm specializing in human-centered design, user research, co-design and prototype testing of the digital products developed for adolescents relating to their reproductive health. Testing sessions will be conducted primarily with adolescent girls 15-19 in the ARH working districts under Madhesh, Lumbini and Karnali Provinces.

Scope of Work:

1. Develop testing protocols, moderator guides, and movement plans to ensure smooth coordination of prototyping activities.
2. Design tools and session protocol to effectively test various materials like storyboards, concept artwork, story plots, messages/scripts, digital game prototypes, brand names, logos, taglines, IEC (Information, Education, and Communication) material, and videos.
3. Collaborate with design teams to develop appropriate prototypes and scripts, so that relevant and valuable feedback may be collected from participants.
4. Facilitate co-design and testing sessions with adolescents and occasionally other stakeholders (parents, teachers).
5. Analyze qualitative data collected during testing and synthesize findings to generate actionable insights and design recommendations.
6. Facilitate workshops and discussions to articulate and share findings with internal teams and project stakeholders.
7. Coordinate testing plans between designers, field personnel, local dialect translators and partner staff, as well as project managers.
8. Advocate for the value of user-centered design principles.
9. Document and present research findings and recommendations in both Nepali and English.

Timeline:

This scope of work will start from January 15, 2024 and ends by September 30, 2025 (extendable as required with mutual consent).

Expected Deliverables:

1. Plan and methods protocol documentation.
2. Approximately twelve (12) Design Testing Sessions to be facilitated with recommendation reports delivered after every session.
3. Each session, from planning to reporting, is expected to take approximately 5-6 weeks.

Eligibility Criteria:

• A minimum of 5 years of experience in user research, concept testing, and co-design.
• Proficiency with digital design and prototyping for field testing digital material.
• Expertise with analysis of qualitative research data and reporting on user testing insights.
• Strong analytical and writing skills, with the ability to convert insights into actionable recommendations.
• Experience working with adolescents, preferred.
• Confidence to articulate insights and recommendations, even when they are not immediately apparent or may be ambiguous.
• Familiarity with an agile and iterative work environment to ensure continuous improvement and adaptation based on research insights.
• Young, female candidates are preferred for facilitating design sessions on the ground.
• A driven, friendly, and positive demeanor combined with a collaborative approach.
• Exceptional attention to detail.

Application Procedure:

Interested agency/ firm can submit your expression of interest (EOI) by email to application@people2people.com.np on or before December 21, 2023, by 5:00 PM with the following documents.

• Technical proposal outlining approach, work experience and relevant links.
• Cost proposal for deliverables and scope of work outlined above.
• PAN/ VAT registration details
• CVs of the proposed team members.