Call for Expression of Interest (EOI): Development of Branding Strategy for NACCFL’s “Kisan Ko Poko” Initiative and Processed Oil Products of Mainapokhar Bhabisya SFACL, Bardiya

Call for Expression of Interest (EOI)

Consultancy service for Development of Branding Strategy for NACCFL’s “Kisan Ko Poko” Initiative and Processed Oil Products of Mainapokhar Bhabisya SFACL, Bardiya

1. Background

The Nepal Agriculture Cooperative Federation of Nepal Limited (NACCFL) is the apex organization representing agricultural cooperatives and Small Farmer Agricultural Cooperatives Limited (SFACLs) across Nepal. NACCFL works to strengthen cooperative-led agricultural development, improve market access for smallholder farmers, promote value addition, and establish sustainable market linkages between farmers, cooperatives, and consumers.

Under the Global Agriculture and Food Security Program (GAFSP)-funded project, “Improved Food and Nutrition Security through Diversified Income Generation and Empowerment,” NACCFL is supporting selected SFACLs in Bardiya District to improve their institutional, production, marketing, value addition and business capacities.

One of NACCFL’s market-oriented initiatives is “Kisan Ko Poko”, which is intended to strengthen the linkage between cooperatives, farmers and consumers. The initiative provides an opportunity to establish a recognizable identity for cooperative-produced products and facilitate their access to wider markets, including urban consumers.

Similarly, Mainapokhar Bhabisya Small Farmer Agricultural Cooperative Limited (SFACL), Bardiya, has been engaged in the production of processed mustard oil. With increasing attention to quality, origin, consumer trust, packaging and market positioning, there is a need to establish a coherent branding strategy for the cooperative's processed oil products.

In this context, NACCFL intends to engage an experienced consultant/consulting firm to develop a practical and market-oriented Branding Strategy for Kisan Ko Poko and the processed oil products of Mainapokhar Bhabisya SFACL.

2. Objectives of the Consultancy

The overall purpose of the consultancy is to develop a clear, practical and implementable branding strategy for:

• Kisan Ko Poko as a recognizable brand/initiative representing quality products produced by cooperative members and smallholder farmers; and
• Processed mustard oil of Mainapokhar Bhabisya SFACL, with a clear product identity and positioning.
• The consultancy should help NACCFL and the SFACL establish a coherent brand direction that can be used for marketing, communication, packaging, promotion and future market expansion.
• The assignment should be designed not only as a branding exercise but also as a capacity-building and participatory process, allowing SFACL members and relevant staff to understand the rationale behind the proposed branding strategy and contribute to its development.

3. Required Qualifications and Experience

NACCFL intends to engage an individual consultant or consulting firm with demonstrated experience in branding, marketing and strategic communication.

Minimum Qualification

For an individual consultant:

• Master's degree or equivalent in Marketing, Business Administration, Brand Management, Communications, Development Studies, Agriculture Business, or a related field.

For a consulting firm:

• Legally registered consulting/marketing/communication organization with relevant experience.

Professional Experience

The consultant/firm should have:

• At least 5 years of relevant professional experience in branding, marketing, communication or related areas.
• Demonstrated experience in developing branding strategies for products, enterprises, organizations or initiatives.
• Experience in agricultural products, food products, cooperatives, SMEs, farmer organizations or rural enterprises will be an advantage.
• Experience in participatory consultation and workshop facilitation.
• Experience in developing brand stories, value propositions and communication strategies.
• Experience with packaging and product branding will be an advantage.

4. Proposal Submission Requirements

Interested consultant/consulting firms shall submit:

A. Technical Proposal

The technical proposal should include:

• Understanding of the assignment.
• Proposed methodology, including organize stakeholder consultation, conduct workshop, work plan and timeline.
• Approach for developing the branding strategy.
• Relevant experience profile including tt least two relevant examples/assignments, where available.

B. Financial Proposal

• The financial proposal should provide Professional Consultancy Fee with the clear indication of all applicable costs and taxes).
• Workshop logistics shall be arranged and borne by NACCFL and should therefore not be included in the consultant's professional fee unless specifically agreed otherwise.

5. Submission Procedure

Applicants should clearly indicate whether the EOI is being submitted as an individual consultant or as a firm. NACCFL may request additional information or supporting documents from shortlisted applicants.

No telephone inquiries will be entertained. Only shortlisted applicants will be contacted.

Where and how to submit, mention it??

Click on the link below for detailed information:

EOI_Preparation of Branding Startegies