SEO Specialist

Truckit.net is Australia’s largest freight marketplace, connecting consumers and carriers across the country. The platform provides greater transparency, choice, and competitive pricing for customers while helping carriers win more business efficiently. By improving freight matching, Truckit.net reduces the number of empty trucks on Australian roads, supporting more sustainable transport practices. Team members contribute to a growing, technology-driven business that aims to make freight simpler, more affordable, and more efficient for everyone.

Role Description The SEO & Organic Growth Specialist is a full-time remote role focused on increasing Truckit.net’s organic visibility, traffic, and user engagement. Day-to-day responsibilities include conducting keyword research, performing technical and content-focused SEO audits, optimizing on-page elements, and developing link-building strategies that align with brand guidelines. The specialist will monitor and analyze performance using web analytics tools, identify growth opportunities across search channels, and collaborate with product, marketing, and content teams to implement data-informed improvements. The role also involves staying current with SEO best practices, search engine algorithm updates, and competitive trends to drive sustainable long-term growth.

Qualifications

• Ability to perform comprehensive keyword research and map keywords to content, landing pages, and site architecture.
• Experience conducting technical and content-oriented SEO audits and recommending actionable improvements.
• Proficiency in developing and executing ethical link-building strategies to enhance domain authority and visibility.
• Strong skills in web analytics, including tracking, reporting, and interpreting data to optimize organic performance.
• Hands-on experience with on-page SEO, including metadata optimization, internal linking, and content structure improvements.
• Familiarity with common SEO tools (e.g., Google Search Console, Google Analytics, SEO suites such as Ahrefs, SEMrush, or similar).
• Solid understanding of search engine algorithms, ranking factors, and best practices for mobile and desktop SEO.
• Analytical mindset, attention to detail, and ability to translate insights into clear recommendations.
• Effective communication skills and the ability to collaborate with cross-functional remote teams.
• Experience in marketplaces, logistics, or related industries is an advantage.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

What We Offer

• Competitive salary depending on experience.
• Flexible working arrangement.
• Full company access/subscriptions to all necessary premium tools.
• Exposure to a scaling Australian digital platform.
• Team Building and Innovation sessions.

What We’re Looking For

• 6+ years of hands-on SEO experience (e-commerce or marketplace experience preferred).
• Proven proficiency with the tool stack listed above.
• Deep technical understanding of site architecture, crawl efficiency, indexation, and Core Web Vitals.
• Excellent written and spoken English for daily collaboration with our Australian team.