Sales Manager

Vacancy Announcement

World Mart Unique Solution Pvt. Ltd.

TERMS OF REFERENCE (ToR)

Position: Sales Manager

1. About the organization

World Mart Unique Solution Pvt. Ltd. is a socio-commercial enterprise operating under the "Local to Global" philosophy, connecting Nepal's local resources, indigenous culture, agriculture, entrepreneurship and tourism to national and international markets. With 1 central office, 7 provincial centers and a planned 753 local-level network, the company builds policy and market infrastructure for a self-reliant national economy through community-driven modern trade, delivered through its core verticals: Maulik Bazar (retail marketplace), Maulik Bhansaghar (kitchen/restaurant franchise), Maulik Production House (processing and manufacturing), and Maulik Arogya Centre (wellness, Ayurveda and naturopathy).

2. Role Profile

The Sales Manager will serve as the company's principal revenue driver, responsible for building and leading World Mart's sales function across all business verticals during its national scale-up. Reporting directly to the Chief Executive Officer, the Sales Manager will translate the company's franchise, retail, wellness-tourism and export strategy into an executable sales plan-driving franchise unit sales across the 753 target municipalities, growing retail and marketplace revenue, expanding the Maulik Bhansaghar and Maulik Arogya Centre client base, and opening new institutional, export and digital-commerce channels.

Working closely with the CEO, provincial teams and local-government partners, the Sales Manager will own the sales targets that underpin the company's revenue projection areas-retail and marketplace, food and hospitality, wellness tourism, franchise systems, organic product sales, exports, memberships/events and digital commerce-and will build the field sales organization needed to sustain a recurring, multi-stream revenue base as the network scales from the Kapan pilot to full national coverage.

3. Required qualifications and skills

4. Key responsibilities and core functions

4.1 Sales Strategy & Franchise Growth

• Design and execute the national sales strategy to achieve franchise rollout targets across all 753 municipalities (Local Kharid Bikri Kendra / Maulik Bazar, Maulik Bhanchha Ghar, Product Branding Franchise and Maulik Arogya Kendra units).
• Convert local entrepreneurs, cooperatives and returnee entrepreneurs into franchise partners, meeting unit-economics and investment thresholds for each franchise category.
• Own the sales pipeline for the Maulik Family Investment Plans (Plan A-D) and coordinate with the CEO/Board on promoter and investor engagement for the ongoing capital round.
• Build province-by-province sales roadmaps aligned with the company's phased provincial expansion plan (Bagmati, Koshi, Gandaki and other provincial centers).

4.2 Retail, Marketplace & Channel Sales

• Drive revenue growth across Maulik Bazar retail outlets, the worldmart.com.np digital marketplace, and B2B/wholesale distribution channels.
• Grow institutional and export sales of Maulik Products (herbal cosmetics, ginger-garlic and spice mixes, organic produce and value-added goods) to domestic distributors and the 10+ target export markets.
• Develop and manage sales for Maulik Bhansaghar (hospitality/kitchen franchise) and Maulik Arogya Centre (wellness tourism, Ayurveda, naturopathy) client segments, including farm-stay and wellness-tourism packages.
• Coordinate with the Production House and Distribution Center to ensure sales commitments are matched by supply, cold-chain and last-mile delivery capacity.

4.3 Team Building & Field Sales Management

• Recruit, train and manage a field sales and franchise-development team capable of covering central, provincial and local-level markets.
• Set individual and regional sales targets, KPIs and incentive structures; monitor performance and provide coaching to franchise development officers and marketing staff.
• Establish sales SOPs, CRM/reporting systems and a demand for forecasting process to support inventory, stock management and cash-flow planning.

4.4 Stakeholder & Government Relationship Management

• Support the CEO in building sales-related partnerships with central, provincial and local governments under World Mart's public-private collaboration model.
• Represent World Mart's sales function in engagements with cooperatives, farmer groups, distribution partners, and strategic initiatives such as Dig for Nepal and Padhdai Kamaudai, Kamaudai Padhdai.
• Liaise with the marketing and branding teams to align promotional campaigns, municipal-level activations and digital marketing with sales targets.

4.5 Reporting & Financial Accountability

• Own the sales budget, revenue forecasts and pipeline reporting; provide regular performance reports to the CEO and Board against the company's phased financial projections.
• Track and report progress against revenue-stream targets (retail/marketplace, franchise, hospitality, wellness tourism, exports, digital commerce, memberships/events).
• Work with finance to manage credit cycles, advance payment collection from franchise partners, and revolving-credit/working-capital needs tied to sales activity.

5. Essential competencies and soft skills

• Revenue & Growth Orientation: Strong track record of building sales pipelines and achieving ambitious, multi-channel revenue targets.
• Franchise & Network Development: Proven ability to recruit, structure and manage franchise or dealer networks on a scale.
• Field Leadership: Experience building and motivating geographically dispersed sales teams, including in rural and semi-urban markets.
• Relationship & Negotiation Skills: Comfort engaging farmers, cooperatives, franchise investors, distributors, government counterparts and corporate buyers alike.
• Commercial Acumen: Working knowledge of Profit and Loss, budgeting, credit management and demand forecasting.
• Values Alignment: Genuine commitment to World Mart's socio-commercial mission-fair trade, local sourcing, and rural community empowerment.

6. Application Process

Interested and eligible Nepali citizens are invited to submit their updated Curriculum Vitae (CV) along with a cover letter detailing their relevant sales/franchise leadership experience, experience letters, academic certificate and expected monthly salary. Applications should be sent to worldmart2020@gmail.com with the subject line "Application - Sales Manager Position - [Candidate Name]".