Marketing Officer – Food Products

Terms of Reference (ToR)

Position Title: Marketing Officer – Food Products

Location: Kathmandu Valley, Nepal (with occasional travel outside the Valley)

Employment Type: Full-time

Reporting To: Chief Operating Officer (COO)

Duration: Full-time position with performance-based growth opportunities

Remuneration: As per the Company Rules 

1. Company Overview

Vertex Foods and Beverages Pvt. Ltd. is a fast-growing private company committed to offering innovative, nutritious, and affordable food solutions tailored to the needs of Nepali consumers. Our product line focuses on fortified food products designed for consumers, school children, and community-based nutrition initiatives. As a profit-making enterprise, we aim to scale fortified and nutritious products while achieving strong market presence and financial sustainability.

2. Purpose of the Position

The Marketing Officer will be responsible for implementing sales-oriented marketing strategies to expand the reach of Vertex’s food products. This includes executing outreach and promotion activities, building customer relationships, generating sales, and contributing to product visibility in the market. 

3. Key Responsibilities

A. Sales-Driven Outreach and Promotion

• Conduct door-to-door campaigns and targeted outreach to promote product awareness and drive direct sales in the schools, markets, health institutions, retail outlets, and communities.
• Organize product sampling, tasting events, and demonstrations to highlight health and nutritional benefits and drive product adoption.
• Support the company’s growth by converting outreach activities into consistent sales revenue.
• B. Institutional and Program Integration
• Collaborate with schools, municipalities, NGOs, and health centers to integrate Vertex products into their daily meal/snack programs.
• Support the creation of customized food solutions based on age-specific and community dietary needs.

C. Marketing Campaign Execution

• Assist in designing and delivering marketing campaigns, promotional offers, and point-of-sale materials in both digital and physical formats.
• Maintain brand visibility through local events, exhibitions, and partnerships.

D. Consumer Feedback and Market Intelligence

• Collect market data, consumer feedback, and competitor insights to guide product improvement and market positioning.
• Submit regular reports on market trends, customer satisfaction, and outreach performance to management.

E. Relationship Management and Partnership Development

• Build and maintain long-term relationships with key clients, vendors, and community stakeholders to support recurring business.

4. Qualifications and Experience

• Master’s degree in Marketing, Management, or a related field with a minimum of 2 years of relevant experience; OR Bachelor’s degree with 4+ years of strong field and sales experience.
• A background in Food Technology/ Nutrition is highly desirable.
• Demonstrated ability to drive sales, manage accounts, and execute community-level marketing.
• Excellent communication and negotiation skills in both Nepali and English.
• Proficiency in Microsoft Office tools and digital communication platforms.
• Must be proactive, energetic, and comfortable with field-based work.

5. Key Competencies

• Sales-oriented mindset with ability to convert leads into deals.
• Strong interpersonal and networking skills.
• High levels of integrity and accountability.
• Creative thinking and problem-solving abilities.
• Ability to work independently and meet sales targets.
• Must have a valid two-wheeler license. 

6. Application Process

Interested candidates should send their CV and a brief cover letter indicating their expected salary to info@vertexfnb.com and CC prakash@vertexfnb.com with Subject Line: Application for the Position of Marketing Officer

Contact: 01-5912720

Website: www.vertexfnb.com

Vertex Foods and Beverages Pvt. Ltd. reserves the right to reject any application without providing a reason.