Marketing Officer

Job Title: Marketing Officer

Job Summary:

The Marketing Officer is responsible for developing and executing marketing strategies to promote our brands and products as an authorized dealer/distributor. The goal is to enhance brand visibility, expand our customer base, and increase market share by reaching new potential customers. This role will require close collaboration with our partner brands and internal sales teams to ensure consistent and effective marketing efforts.

Key Responsibilities:

• Develop marketing plans to promote our portfolio of partner brands and products, ensuring alignment with the brands' guidelines and objectives.

• Execute marketing campaigns across various channels (digital, social media, print, etc.) to reach new potential customers and increase sales.

• Identify new market opportunities through customer segmentation, lead generation, and competitive analysis.

• Strengthen relationships with partner brands, ensuring all promotional activities align with their guidelines and expectations.

• Manage digital marketing efforts, including website content, email marketing, and social media campaigns tailored to showcase our offerings as an authorized dealer/distributor.

• Collaborate with sales teams to develop promotional materials, presentations, and sales tools that support customer engagement.

• Organize and attend trade shows, events, and exhibitions to promote our partner brands and generate leads.

• Track, measure, and report on the effectiveness of marketing campaigns, providing insights to optimize future strategies.

• Monitor market trends and customer preferences to continuously refine marketing efforts and target high-potential customer segments.

• Ensure compliance with brand agreements and legal requirements in all promotional materials and activities.

Key Skills:

• Strong knowledge of B2B and B2C marketing strategies, particularly in the context of authorized dealership/distribution.

• Excellent communication and negotiation skills to liaise with partner brands and customers.

• Proficiency in digital marketing tools (SEO, social media, email campaigns) and analytics platforms (Google Analytics, CRM systems).

• Ability to develop creative and compelling promotional content for multiple platforms.

• Strong project management skills, capable of handling multiple campaigns simultaneously.

• Ability to understand the unique selling propositions of each brand and effectively communicate these to potential customers.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 2-3 years of experience in marketing, ideally within a dealership or distribution environment.

• Experience working with third-party brands and managing vendor relationships is a plus.

• Proven track record of executing successful marketing campaigns that drive customer acquisition.

Work Environment:

• Full-time, with potential travel for brand-related events and trade shows.