Expression of Interest: Infographics Design and Social Media Marketing

Nepal Disabled Women Association (NDWA)

Kalopul, Kathmandu

Expression of Interest

Infographics Design and Social Media Marketing

Date of Publication: March 26, 2026

Deadline for Submission: April 4, 2026

Background:

The Nepal Disabled Women Association (NDWA) is a national-level NGO that champions the empowerment and social inclusion of women and girls with all types of disabilities in Nepal. NDWA works to break the cycle of poverty and exclusion by providing vocational training, leadership development, and human rights advocacy. Through its extensive network, the association strives to create an accessible and equitable environment where every woman with a disability can exercise her rights and live independently.

Since 2024, NDWA has been implementing the 'Financial Autonomy and Inclusion of Persons with Disabilities through Agriculture (FAIDA)' project across all seven municipalities of Chitwan district, in consortium with CBM Global Disability Inclusion, SAPPROS, and Kheti. The project is dedicated to breaking the cycle of disability and poverty by promoting financial independence of persons with disabilities and reducing demand and supply-side barriers through the mobilization and capacity enhancement of Organizations of Persons with Disabilities (OPDs). 

To ensure systemic change, NDWA leads strategic policy advocacy with local governments and financial institutions to make their services more accessible. This includes collaborating with the Nepal Rastra Bank (NRB) to implement simplified KYC processes and working directly with banking and financial institutions, OPDs and local government to eliminate physical, communication, attitudinal, technological and Institutional barriers, ensuring a truly inclusive financial ecosystem for persons with disabilities.

Objective of the Assignment: To design accessible infographics and execute a strategic social media campaign focused on financial literacy, 50-30-20 saving rules, investment, inclusive family financial planning, digital banking, digital safety, financial fraud and financial inclusion needs for persons including women with disabilities.

Scope of Work:

• Design 20 unique and accessible infographics (high contrast, easy-to-read fonts).
• Manage social media boosting and engagement in Meta (Facebook and Instagram), YouTube, TikTok
• Create digital content focusing on intersectionality (women, Dalit, and rural Persons with Disabilities), Barriers (physical, communication, attitudinal and Institutional) and the importance of inclusive banking and financial process. 

Expected Deliverables:

• Original source files (PSD/Canva) and export versions (PNG/PDF/tiff).
• Weekly social media analytics and engagement reports.
• Creative content plan for a 3-month campaign targeting minimum 1 lakh population of Chitwan district.

Required Qualifications:

• Creative agency or consulting firm specializing in digital marketing and graphic design.
• Knowledge of web accessibility standards and inclusive design principles.

Important General Terms

• Intellectual Property Rights: All materials, scripts, designs, and raw footage produced under this assignment shall remain the sole property of the NDWA-FAIDA Project. The consultant/firm shall have no right to use these materials for other purposes without written consent.
• Prior Notification: For running awareness campaign via social media, the firm must provide a detailed post and promoting schedule (Date and Time) at least 2 days in advance to the project office for monitoring purposes.
• Application Procedure: Interested firms must submit a technical proposal (methodology, team profile) and a financial proposal (detailed budget) in a sealed envelope or via secure email.

Evaluation Criteria

Submission Details: Submit portfolios and proposals by April 4, 2026 at vacancy@ndwa.org.np or directly visit NDWA Central Office, Kalopul, Kathmandu, Nepal.