ToR for Development of Video-Based Training Materials on Dairy Animal Management

Terms of Reference (ToR)

Development of Video-Based Training Materials on Dairy Animal Management

1. Background

Heifer Project Nepal (HPN) is a non-governmental development organization working to end hunger and poverty through sustainable agriculture and livestock development. For nearly three decades, Heifer Nepal has been supporting smallholder farmers particularly women and marginalized communities to improve their livelihoods through improved livestock management, cooperative strengthening, and market-oriented agriculture. The organization works in partnership with local governments, cooperatives, and community-based institutions to promote inclusive and sustainable agricultural systems.

As part of its efforts to strengthen Nepal’s dairy sector, Heifer Nepal is implementing the Milky Way Program, which aims to improve dairy productivity, increase farmer income, and strengthen dairy value chains. The program supports farmers to adopt improved practices in animal husbandry, breeding, feeding, and farm management while also strengthening milk producers’ cooperatives. To support continuous farmer learning, the program is establishing digital learning platforms at cooperatives and developing short, practical video-based training materials on key dairy farming practices that farmers can easily understand and apply at the farm level.

2. Objective of the Assignment

The objective of this assignment is to develop high-quality, technical video training materials on key dairy farming practices relevant to smallholder dairy farmers in Nepal.

The assignment aims to translate technical dairy management knowledge into simple, practical, and visually engaging training materials that farmers can easily understand and apply. The videos will support improved knowledge and skills of dairy farmers in areas such as breeding management, fodder production, animal care, and cost-effective milk production.

3. Scope of Work

The consultant or firm will be responsible for developing the content, script, and video materials related to dairy animal management. Each video will be approximately five minutes in duration and will focus on a specific technical topic relevant to dairy farmers.

The topics to be covered include the following:

i. Critical points and considerations for Artificial Insemination (AI) to be followed by farmers and AI technicians.

ii. Commercial fodder and forage cultivation.

iii. Breeding management of dairy animals.

iv. Care and management of dairy animals under different age groups and physiological conditions, including calves, heifers, pregnant animals, and recently calved animals.

v. Selection of dairy animals, including key points to consider when purchasing cattle or buffalo and age estimation using dentition.

The consultant will ensure that the technical content is accurate, practical, and aligned with good dairy farming practices applicable in Nepal. The videos should present clear demonstrations of recommended practices and communicate key messages in a simple and farmer-friendly manner.

The assignment will involve reviewing relevant technical resources, developing scripts and visual concepts, conducting field-based video shooting where necessary, and producing professionally edited instructional videos suitable for display on digital learning platforms at milk producers’ cooperatives.

4. Video Production Requirements

Each video should be approximately five minutes long and designed to be clear, practical, and engaging for farmers. The content should use simple, easy-to-understand Nepali language and focus on practical demonstrations and actions that farmers can apply on their farms. The videos should include real farm scenarios, visual demonstrations, graphics, animations, and clear narration to reinforce key messages. The final videos should highlight important dairy management practices that improve animal health, productivity, and profitability, and should be suitable for use through digital learning platforms at milk producers’ cooperatives as well as in farmer training and extension activities.

5. Expected Deliverables

The consultant or firm will produce a set of professionally developed audio-visuals that can be used through cooperative-based digital learning platforms and other farmer training initiatives.

• Prepare an inception report outlining the proposed methodology, work plan, and approach for developing the training materials.
• Develop detailed scripts and visual concepts for each video topic, ensuring the content is technically sound, practical, and farmer friendly.
• Produce draft versions of the training videos as well as short highlights of each video based on the approved scripts and submit them to Heifer Nepal for review.
• Revise and finalize the videos incorporating feedback from the Heifer Nepal Milky Way Program and Communications team.
• Deliver professionally edited videos for all agreed topics, suitable for digital learning platforms and farmer training sessions.
• Capture and provide high-resolution photographs illustrating key dairy animal management practices, including feeding, fodder cultivation, breeding management, animal health, calf care, and general farm management and other as required.
• Submit all final videos, photographs, raw files, and b-rolls to Heifer Nepal for future training, communication, and knowledge dissemination purposes.

6. Duration of the Assignment

The assignment is expected to be completed within two months from the date of contract signing.

7. Required Qualifications and Experience

The assignment will be carried out by a consultant or firm with demonstrated experience in video production and agri-livestock training materials. The consultant should have prior experience producing audio-visual training content targeted at farmers or rural communities.

Expert having experience in the livestock or dairy sector to develop content/script, as the assignment requires translating technical dairy management practices into clear and practical learning materials.

The consultant or team should possess strong skills in technical script writing, visual storytelling, field-based video production, and post-production, along with the capacity to produce high-quality audio-visual materials.

8. Reporting and Coordination

The consultant will work closely with the Milky Way Program and Communication team of Heifer Nepal throughout the assignment.

All key outputs, including scripts, draft videos, and final videos, will be submitted to Heifer Nepal for review and approval. The consultant will incorporate feedback and revisions as required to ensure the quality, accuracy, and relevance of the final training materials and submit the final videos and photos in a hard drive along with the b-rolls. 

All audio-visual materials and photos produced under this assignment will remain the property of Heifer Nepal, and the organization will retain the rights to use, reproduce, and adapt the materials for training, communication, and program purposes.

9. Process of application and requirements

Interested consulting firm is requested to submit application to Procurement-NP@heifer.org including below documents and, mention email subject line “Application for Video-Based Training Materials” by 26th March 2026, 5 : 00 PM. The financial proposal should contain appropriate cost breakdown. 

• Cover letter
• Technical proposal
• Financial proposal including appropriate cost breakdown 
• Curriculum Vitae of the lead consultant and key team members 
• Examples of similar projects undertaken 
• Firm/company registration certificate
• Copy of VAT/PAN registration certificate
• Tax clearance certificate (FY 081-82) 

Note: VAT register firms are encouraged to apply.

Applications received with incomplete documents and after the due date will be disqualified. Only shortlisted applicants will be contacted for further evaluation process. 

HPN reserves all the rights to reject any or all applications without providing any reasons.