Terms of Reference (TOR): Consultancy for Development of Nepal Coalition Name, Logo and Brand/Visual Identity

बालिका दुलही होइनन्, नेपाल

Terms of Reference (TOR)

Consultancy for Development of Nepal Coalition Name, Logo and Brand/Visual Identity

1. Introduction

Balika Dulahi Hoinan Nepal is a national civil society coalition working to end child marriage and advance the rights of girls in Nepal. The Nepal Coalition brings together member organizations and partners to strengthen coordinated advocacy, collective action, learning and partnership to influence policy, strengthen accountability and drive sustainable change.

Under the Girls Not Brides Strategy 2026–2030, Nepal is being supported through the Strategic Engagement model. The model places member coalitions at the forefront of collective action and emphasizes stronger coalition ownership and leadership. As part of this transition, coalitions may no longer use the Girls Not Brides name or logo as their primary coalition identity. The transition is intended to provide greater clarity to governments, partners and communities, recognize coalition leadership and support a more equitable partnership model.

Girls Not Brides will provide transition support for a new coalition name, logo and visual identity, brand guidelines and visual assets, and relevant branded collateral. Yuwalaya, a member of Nepal coalition who is currently implementing collective project on behalf of Balika Dulahi Hoinan Nepal intends to engage a qualified consultant/consultancy firm to support the Nepal Coalition in developing a distinctive, inclusive and locally grounded identity that can be used by the coalition as a national civil society platform.

This TOR outlines the objectives, scope of work, deliverables, timeline, terms and conditions, qualifications and evaluation criteria for the consultancy.

2. Objectives

• The overall objective is to develop a clear, distinctive and credible brand identity for the Nepal Coalition that reflects its collective civil society leadership and shared commitment to ending child marriage and advancing girls’ rights.
• Develop, through a consultative process, a suitable coalition name, where a new name is required and approved.
• Develop a distinctive logo and visual identity reflecting the coalition’s purpose, values, Nepal context and inclusive civil society leadership.
• Develop practical brand guidelines for consistent use across digital, print and public-facing materials.
• Develop core visual assets and branded templates for routine coalition communications and advocacy.
• Ensure the identity is distinct from the Girls Not Brides (GNB) brand while allowing affiliation to be communicated in line with agreed GNB guidance.

3. Duration

The consultancy is expected to be completed within 15 work days from the date of contract signing, with final deliverables to be completed by October 31, 2026. The consultant/consultancy firm should propose a realistic workplan within this period.

4. Tasks of the Consultant

• Review relevant background materials, including the Nepal Coalition’s mandate, existing identity/materials, governance/coalition documents, GNB Strategy 2026–2030 and Strategic Engagement branding guidance.
• Conduct an inception/discovery process with coalition representatives to understand purpose, positioning, values, audiences and aspirations.
• Undertake a light assessment of the existing coalition identity and identify opportunities for the new identity.
• Facilitate consultations with a representative group of coalition stakeholders on identity, language, cultural relevance, inclusiveness and ownership.
• Develop initial naming options with rationale for each option and a process for review and selection.
• Develop initial logo and visual identity concepts based on the agreed brand direction.
• Present at least three distinct concepts for review, unless otherwise agreed.
• Refine the preferred concept based on consolidated feedback and obtain approval through the agreed coalition decision-making process.
• Develop brand guidelines covering logo use, color palette, typography, clear space/minimum size, acceptable/unacceptable use, imagery/graphic style and applications.
• Develop priority branded templates/visual assets for coalition communications and advocacy materials.
• Provide final editable/source files and final exports suitable for digital and print use.
• Provide a short orientation/handover session for designated coalition representatives.

5. Qualifications

• At least 3 to 5 years of demonstrated experience in branding, graphic design, visual identity development or related communications/design work.
• Strong portfolio demonstrating logos, brand identities, brand guidelines and visual communication materials for organizations, networks, development organizations or comparable clients.
• Experience using participatory/consultative processes, preferably with coalitions, networks or multi-stakeholder initiatives.
• Understanding of inclusive, rights based and gender transformative communication is desirable.
• Ability to translate organizational purpose and values into a clear and distinctive visual identity.
• Strong communication, presentation, facilitation and stakeholder engagement skills.
• Ability to provide high quality editable/source files and final assets in commonly usable formats.
• Availability to complete the assignment within the agreed timeline.

6. How to Apply

Interested consultants/consultancy firms are invited to submit an expression of interest/proposal including:

• Technical proposal outlining understanding, methodology, consultation process and indicative workplan.
• Financial proposal stating total consultancy fee and applicable costs.
• Company/firm registration certificate, where applicable.
• Latest tax clearance certificate, where applicable.
• CV/profile of consultant or key personnel.
• Relevant portfolio/work samples demonstrating logo, branding and visual identity assignments.
• At least two relevant references/contact details, where available.

Click on the link below for detailed TOR:

TOR_Nepal_Coalition_Brand_Logo_Development_Yuwalaya

Submission deadline: September 25, 2026

Submission email: gnbnepal@gmail.com & pcc.yuwalaya@gmail.com

Subject line: Consultancy for Development of Nepal Coalition Name, Logo and Brand/Visual Identity.