Digital Marketing Specialist

About the Role:

We are looking for a talented and driven Digital Marketing Specialist with proven experience across paid advertising(fb, insta, google,tiktok etc), social media, content creation, email marketing, and SEO. You will play a key role in designing and executing campaigns that boost brand awareness, drive traffic, and generate high-quality leads.

Key Responsibilities:

• Plan, manage, and optimize paid ad campaigns on Facebook (Meta), Instagram, and Google Ads, Tiktok etc
• Develop and implement social media strategies to grow engagement and followers across platforms.
• Create engaging, SEO-friendly content for websites, blogs, email campaigns, and social channels.
• Execute and monitor email marketing campaigns.
• Perform on-page and off-page SEO to improve website visibility and organic search rankings.
• Analyze performance data and prepare weekly/monthly reports with actionable insights.
• Collaborate with design and development teams to ensure marketing materials and landing pages are conversion-optimized.
• Stay updated with digital marketing trends, algorithm changes, and industry best practices.

Requirements:

• 2–5 years of hands-on digital marketing experience.
• Strong proficiency in Meta Ads Manager, Google Ads (including ads across all major social media platforms), Google Analytics, and SEO tools such as Ahrefs, SEMrush, or similar.
• Experience with email marketing tools.
• Excellent copywriting and content creation skills.
• Solid understanding of social media algorithms and community management.
• Familiarity with WordPress, CMS platforms, and basic HTML/CSS (preferred but not required).
• Strong organizational and analytical skills.

Educational Background:

• Bachelor’s degree in a related field.

Skills:

• Communication Skills (Strong)
• Product Knowledge
• Tech-Savviness
• Digital marketing
• Analytical Skills
• Time Management and Organization
• Interpersonal Skills
• Adaptability and Resilience
• Problem-Solving Skills
• Collaboration and Teamwork
• Professionalism