Chief Executive Officer (CEO)

JOB DESCRIPTION

Chief Executive Officer (CEO)

World Mart Unique Solution Pvt. Ltd. | Kathmandu, Nepal

1. About the Organization

World Mart Unique Solution Pvt. Ltd. is a social impact-driven enterprise committed to connecting rural smallholder farmers across Nepal with conscious urban consumers. Grounded in the Proudly Made in Nepal ethos, the organization delivers nutrient-rich, ethically sourced, and minimally processed local foods, natural cosmetic lines, and authentic culinary dining experiences through its primary brand verticals: Maulik Bazar (Authentic Foods), Familiar (Natural Cosmetics), and Maulik Bhanshaghar (Hospitality). By championing fair trade pricing, localized processing, and complete seed-to-shelf traceability, World Mart actively reduces post-harvest losses, empowers rural farming communities, and fosters a resilient, transparent national food and consumer goods ecosystem.

2. Role Profile

The Chief Executive Officer (CEO) will serve as the chief strategic and operational leader, responsible for steering World Mart Unique Solution Pvt. Ltd. through its next phase of sustainable commercial growth and social impact expansion. Reporting directly to the Board of Directors, the CEO will articulate and execute the overarching corporate vision across all business units-scaling retail distribution, expanding hospitality ventures, and strengthening supply chain partnerships with rural cooperatives.

Key responsibilities include driving financial performance through multiple perspectives and revenue diversification, establishing robust governance and operational efficiencies, and embedding quality assurance across the value chain. As the principal brand ambassador, the CEO will build strategic alliances with government authorities, development partners, financial institutions, regulatory bodies, and community leaders to advocate for ethical trade and elevate the Made in Nepal brand globally and domestically. Ultimately, the leader will build an agile, values-driven team that balances commercial profitability with measurable social impact for smallholder farming communities.

3. Key Responsibilities & Core Functions

1. Strategic Leadership & Business Growth

• Develop and execute long-term strategic plans to expand operations across all business units (Maulik Bazar, Familiar and Maulik Bhanshaghar).
• Drive franchise expansion models, retail channel growth, and new product development aligned with consumer demand for organic and local goods.
• Establish clear market positioning strategies to strengthen brand recognition both nationally and in targeted export markets.

2. Supply Chain & Rural Impact Management

• Oversee direct sourcing frameworks to guarantee fair trade pricing, ethical procurement, and capacity building for smallholder farmers.
• Optimize post-harvest processing, cold-chain operations, and logistics to minimize waste and ensure end-to-end traceability.
• Collaborate with local agricultural cooperatives and rural government bodies to enhance supply security and community impact.

3. Financial & Operational Excellence

• Take full P&L accountability; lead annual budgeting, financial forecasting, cash flow management, and capital allocation.
• Build robust operational infrastructure, standard operating procedures (SOPs), and quality assurance protocols across processing facilities, outlets, and dining venues.
• Identify potential risks-regulatory, operational, and financial-and implement mitigation strategies to safeguard organizational health.

4. Stakeholder Management & Brand Advocacy

• Act as the primary advocate and spokesperson for World Mart, promoting the ‘Made in Nepal’ mission to policymakers, investors, and media.
• Secure strategic partnerships and grants from government, non-governmental organizations (NGOs), development financial institutions (DFIs), and impact investors.
• Build and maintain deep relationships with key distribution partners, franchise holders, and retail networks.

5. Organizational Culture & People Leadership

• Lead, mentor, and empower a cross-functional executive team across retail, hospitality, supply chain, and marketing.
• Foster a high-performance culture grounded in ethical business practices, innovation, community focus, and continuous learning.
• Oversee talent acquisition, performance management systems, professional development, and succession planning across all operational teams.
• Establish clear key performance indicators (KPIs), performance evaluation benchmarks, and accountability frameworks to drive employee engagement, motivation, and retention.

4. Required Qualifications & Experience

5. Essential Competencies & Soft Skills

• Impact-Driven Mindset: Deep passion for social entrepreneurship, sustainable agriculture, and rural community upliftment in Nepal.
• Commercial & Financial Acumen: Strong command over P&L management, business scaling, financial modeling, and brand positioning.
• Agile Problem Solving: Proven ability to navigate complex logistical and operational challenges across rural and urban operating environments.
• Strategic Stakeholder Engagement: Excellence in relationship management across diverse groups—from smallholder farmers and cooperatives to high-level investors and government authorities.
• Ethical Leadership & Governance: Uncompromising personal integrity, aligning with World Mart's core values of transparency, fair trade, and community empowerment.

6. Application Process

Interested and eligible Nepali citizens are invited to submit their updated Curriculum Vitae (CV) along with a cover letter detailing their relevant experience and expected monthly salary. Applications should be sent to worldmart2020@gmail.com with the subject line "Application - CEO Position - [Candidate Name]".