Marketing Manager

Skills required: 

• Communication skills

• Interpersonal skills

• Customer skills

• Creativity skills

• Analytical skills
  

• Technology skills

• Digital Marketing skills

• Content writing skills

• Networking skills

  
  

Job description

• Coordinate counseling and handle inquiries regarding course offerings. 
• Develop tailored marketing plans for the International Institute of Gastronomy 
• Define clear objectives and tasks for each marketing plan and communicate them effectively with team members, key stakeholders, and the CEO.
• Take the lead in marketing initiatives aimed at enrolling students in training programs by establishing strong partnerships with stakeholders
• Lead and execute all promotional efforts 
• Plan and execute workshops, seminars, and events to enhance brand visibility and attract potential customers.
• Lead content creation efforts as the creative head, developing social media calendars and coordinating with the content creation team to produce engaging visuals for  digital platforms.
• Conduct market research to understand target audiences and devise effective strategies to reach and engage with them.
• Implement various marketing tactics including social media marketing, field visits, internet marketing, content marketing, paid advertising, and print/radio marketing.
• Participate in public relations activities related to the products or services being marketed.
• Analyze marketing analytics to evaluate the performance of campaigns and make data-driven decisions.
• Ensure efficient distribution of marketing materials to the target audience.
• Build awareness of the organization to support marketing campaigns and drive sales.
• Efficiently execute marketing strategies and action plans to achieve quarterly targets.
• Conduct research, analyze data, and present strategies to identify and define target audiences.
  
• Create, distribute, and review creative content such as flyers, brochures, and handouts.
• Maintain websites and track data analytics to assess digital marketing performance.
• Develop a robust network with hotels and restaurants locally and internationally to connect opportunities for students enrolled in various courses, particularly our premium 1-year cooking course.
• Plan and execute cost-effective marketing strategies.
  

Instructions to apply

Interested candidates are invited to submit their resume, a cover letter detailing their relevant experience, and any certifications to info@iig.com.np Please include "Role your applying for" in the subject line of your email. eg: "Marketing Manager"