Marketing and Sales Manager

Skills required: 

• Communication skills

• Interpersonal skills

• Customer skills

• Creativity skills

• Copywriting skills

• Analytical skills

• Technology skills

• Digital Marketing skills

• Content writing skills

• Networking skills

  
  

Job description

• Coordinate counseling and handle inquiries regarding course offerings at International Institute of Gastronomy (IIG) and MASA. Maintain detailed records of potential leads and prospects interested in enrolling in various courses.
• Develop tailored marketing plans for the International Institute of Gastronomy and its sister company, MASA Wild Himalayan Brew. These plans will focus on highlighting the unique features and benefits of each product and service.
• Define clear objectives and tasks for each marketing plan and communicate them effectively with team members, key stakeholders, and the CEO.
• Take the lead in marketing initiatives aimed at enrolling students in training programs by establishing strong partnerships with stakeholders
• Lead and execute all promotional efforts 
• Plan and execute workshops, seminars, and events in collaboration with the marketing team to enhance brand visibility and attract potential customers.
• Lead content creation efforts as the creative head, developing social media calendars and coordinating with the content creation team to produce engaging visuals for MASA and IIG's social media platforms.
• Conduct market research to understand target audiences and devise effective strategies to reach and engage with them.
• Implement various marketing tactics including social media marketing, field visits, internet marketing, content marketing, paid advertising, and print/radio marketing.
• Participate in public relations activities related to the products or services being marketed.
• Analyze marketing analytics to evaluate the performance of campaigns and make data-driven decisions.
• Ensure efficient distribution of marketing materials to the target audience.
• Build awareness of the organization to support marketing campaigns and drive sales.
• Efficiently execute marketing strategies and action plans to achieve quarterly targets.
• Contribute innovative ideas to enhance marketing campaigns and initiatives.
• Conduct research, analyze data, and present strategies to identify and define target audiences.
• Create, distribute, and review creative content such as flyers, brochures, and handouts.
• Maintain websites and track data analytics to assess digital marketing performance.
• Develop a robust network with hotels and restaurants locally and internationally to connect opportunities for students enrolled in various courses, particularly our premium 1-year cooking course.
• Plan and execute cost-effective marketing strategies.
  

Instructions to apply

Interested candidates are invited to submit their resume, a cover letter detailing their relevant experience, and any certifications to info@iig.com.np Please include "Role your applying for" in the subject line of your email. eg: "Marketing and Sales Manager"