Digital Marketing & Sales Executive – Construction Chemicals (Female)

Main responsibilities

• Create and post attractive content on TikTok, Instagram, Facebook and other relevant platforms.
• Make product videos, demonstrations, before/after content, educational reels and construction-site content.
• Respond to inquiries and actively follow up with leads through phone, WhatsApp and social media.
• Convert digital inquiries into quotations, meetings and sales.
• Develop creative marketing campaigns that make technical construction products easy and interesting for customers to understand.
• Identify new customer segments such as contractors, architects, engineers, waterproofing applicators, developers and hardware/building-material dealers.
• Research competitors, market prices, customer needs and emerging construction-chemical products.
• Suggest new products that could give your company a competitive advantage.
• Regularly propose new sales channels, digital platforms and promotional ideas.
• Maintain a database of leads, customers, quotations and follow-ups.
• Track which advertisements and campaigns actually generate inquiries and sales.
• Work with the sales/technical team to turn product knowledge into useful marketing content.