Area Sales Manager

Field Work  

• Drive Primary, Secondary, coverage & distribution targets  
• Drive SD/Stockiest, PSR, ISR, VSRPerformance  
• Execution of New Product  
• Tracking  SD/Stockiest wise Coverage &  SD to Stockiest Service  
• Roll out VD & GTM in a systematic Manor.  

SD & Stockist Management  

• Appointment of SD  & stockiest as per Selection Procedure  
• Handling SD and Stockiest - Ensuring SD/Stockist Service, Maintenance of Inventory at SD Point, Review of Financial Health, Every cover Review & Assess SD’s financial health based on ROI & Infra Norms
• Motivation & Involvement of  Stockist & SD, Ensure Healthy ROI earning Cover Wise  

PSR/VSR/ISR  

Interview, Selection, Induction of VSR/PSR/ISR    

• On The Job Training/Hand-Holding to PSR/VSR/ISR: Selling Skills, Product Knowledge, New Product Launch, Merchandising, Stockist Management Claims,TMRs
• Reviews the respective PSR/VSR: MTD achievement against volume target, MTD achievement against distribution target (focus brands), Mandays, Leading indicators, Program, Status of NPLP, Sanctions & claims of stockist
• Motivation of PSR/VSR Ensure Healthy Incentive Earning  

Financial & Commercial Aspects

• ROI/basic commercial understanding to handle the SD, stockist in a better way  
• Understand pricing cascade
• L &D Policy - Procedure for submission and issuing of L&D claims  

Business Planning & Review  

• Carry Competition Benchmarking - Proactive steps to take up competition by aligning supervisor and aggressive Planning, Execution and Review to stay ahead of competition at all times  
• Planning and offloading monthly Plans, schemes and incentives to SD, Stockists, VSRs,  PSRs, ISRs 

Reporting and Database Management  

• Market Development
• Launch of NPD  
• Town Expansion and Mapping -  As per Norms addition of PSR PJP or Van route, If Required