Digital Marketing, Social Media & Local SEO Manager

JOB TITLE

Digital Marketing, Social Media & Local SEO Manager
U.S. Wireless Retail Business — Part-Time/Remote

NUMBER OF VACANCIES

1

EMPLOYMENT TYPE

Part-Time / Long-Term Contract

LOCATION

Remote within Nepal; candidates based in Kathmandu or Lalitpur are preferred for an initial in-person interview.

SALARY

NPR 45,000–605000 per month, depending on experience, portfolio and demonstrated results.

Paid advertising expenses will be provided separately by the company and are not included in the monthly salary. Performance-based incentives may be available after the initial trial period.

APPLICATION DEADLINE

August 5, 2026

EXPECTED START DATE

Immediate

ABOUT THE COMPANY

We are an established U.S.-based wireless retail business operating multiple cell phone stores. Our locations include authorized retail stores representing major prepaid wireless brands, including Cricket Wireless and Total Wireless, as well as multi-carrier prepaid wireless stores.

We are looking for an experienced and dependable Digital Marketing, Social Media & Local SEO Manager who can independently plan, create, publish and manage our digital marketing activities.

The primary goal of this position is not simply to gain followers. The successful candidate will be responsible for generating measurable local awareness, customer inquiries and increased foot traffic to our New York retail stores.

This is an individual position. Agencies and candidates intending to subcontract the work should not apply.

KEY RESPONSIBILITIES

Social Media Management

• Independently develop and manage a monthly content and promotional calendar.
• Manage Facebook, Instagram, TikTok, Instagram Reels, Facebook Reels and WhatsApp Business content.
• Create engaging content for U.S. customers using professional American English.
• Convert raw photos and videos supplied by our New York store employees into polished short-form videos, Reels, advertisements, Stories and promotional posts.
• Create attractive graphics and promotional materials for phone activations, upgrades, accessories, trade-ins, device launches and store-specific offers.
• Write captions, headlines, calls to action and location-based hashtags.
• Schedule and publish approved content consistently across all relevant platforms.
• Monitor comments, customer questions and messages, and route qualified inquiries to the appropriate store.
• Research social-media trends relevant to U.S. wireless retail, smartphones, prepaid service and consumer electronics.
• Develop store-specific campaigns aimed at customers living within a defined radius of each New York location.
• Manage or assist with Meta and TikTok advertising campaigns, including audience targeting, budgets, testing and performance optimization.
• Maintain a consistent but appropriate identity for Cricket Wireless, Total Wireless and multi-carrier stores.
• Follow all carrier advertising, pricing, trademark and brand-compliance guidelines.

Local SEO and Google Business Profile Management

• Manage and optimize Google Business Profiles for multiple store locations.
• Improve local visibility for searches such as “prepaid phone store near me,” “cell phone store near me” and other location-specific keywords.
• Maintain accurate store names, addresses, phone numbers, hours, categories, products, photos and promotional information.
• Create regular Google Business Profile posts for priority locations.
• Develop an ethical customer-review strategy and assist with professional review responses.
• Perform local keyword research, competitor research and ranking analysis.
• Monitor and improve local citations and store information consistency.
• Recommend and help create location-specific website pages where needed.
• Perform basic on-page and technical SEO, including titles, descriptions, headings, internal links and content optimization.
• Use Google Search Console, Google Analytics 4 and appropriate SEO tools to monitor results.
• Avoid spam, purchased reviews, black-hat backlinks and other practices that could harm the company’s online reputation.

REPORTING AND PERFORMANCE

The selected candidate must provide a concise monthly report covering:

• Social-media reach, engagement and video performance
• Customer inquiries from Facebook, Instagram, TikTok and WhatsApp
• Google Business Profile calls, website visits and direction requests
• Local keyword and Google Maps performance
• Review growth and response activity
• Advertising spend and campaign results
• Promotional-code or offer redemptions, when available
• Actions completed during the month
• Priorities and recommendations for the following month

Success will be measured mainly through customer inquiries, phone calls, WhatsApp leads, map-direction requests, store visits, offer redemptions and local-search visibility—not only followers, likes or impressions.

EXPECTED MONTHLY DELIVERABLES

The exact content calendar will be agreed upon with the selected candidate, but the expected minimum output includes:

• 8–12 professionally edited Reels or TikTok-style short videos
• 8 promotional graphics, carousel posts or product posts
• Regular Facebook and Instagram Stories
• Regular WhatsApp Status content
• Weekly Google Business Profile updates for priority store locations
• Community and message monitoring
• Local SEO and Google Business Profile maintenance
• One monthly performance report
• One monthly planning meeting

REQUIRED QUALIFICATIONS

• Minimum three years of practical experience in digital marketing, social-media management or a related role.
• Prior experience working directly with clients or businesses in the United States, Canada, United Kingdom, Australia or another overseas market is required.
• Proven ability to work independently, organize responsibilities and meet deadlines without continuous supervision.
• Strong practical knowledge of Facebook, Instagram, Meta Business Suite, TikTok, Reels and WhatsApp Business.
• Demonstrated experience creating short-form videos and social-media graphics.
• Strong knowledge of local SEO and Google Business Profile optimization.
• Working knowledge of Google Analytics 4 and Google Search Console.
• Familiarity with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog or similar platforms.
• Experience with Canva, CapCut, Adobe Premiere Pro, Photoshop or comparable creative tools.
• Strong written and spoken English, with the ability to write naturally for an American audience.
• Understanding of paid social-media advertising, geographic targeting and campaign measurement.
• Ability to review performance data and make independent recommendations.
• Reliable computer, internet connection and availability for regular online meetings.

WORKING HOURS

This is primarily a deliverables-based position requiring approximately 30-40 hours per week.

The candidate must generally be available for communication between 7:00 p.m. and 9:00 p.m. Nepal time on agreed weekdays to provide reasonable overlap with New York business hours.

PREFERRED EXPERIENCE

Preference will be given to candidates with experience in one or more of the following:

• U.S. local businesses or multi-location retail businesses
• Wireless telecommunications or prepaid mobile service
• Cell phones, electronics or technology retail
• Google Maps and multi-location local SEO
• Meta or TikTok campaigns designed to increase physical store visits
• Marketing to multicultural U.S. communities
• Retail promotions, coupons, lead tracking and conversion reporting

APPLICATION REQUIREMENTS

Please apply through JobsNepal and include all of the following:

1. Updated CV or résumé.
2. Link to your portfolio or professional profile.
3. Links to at least three social-media accounts or campaigns you personally managed.
4. Examples of Reels, TikTok videos, graphics and captions you personally created.
5. Evidence of previous work for at least two overseas clients or businesses.
6. At least one overseas client reference who may be contacted.
7. Screenshots or case studies showing measurable results, with confidential information removed if necessary.
8. One example of local SEO or Google Business Profile improvement.
9. Your expected monthly compensation.
10. Your availability and preferred working hours.
11. Confirmation that you will personally perform the work without outsourcing or subcontracting it.

Please also answer these questions in your application:

• Which U.S. or overseas businesses have you worked with, and what were you responsible for?
• What measurable results did you achieve for those clients?
• How would you increase customer traffic to a prepaid cell phone store in New York?
• What would you examine first when auditing a store’s Google Business Profile?
• Which tools do you use for content creation, scheduling, SEO, analytics and reporting?
• Are you comfortable working independently and communicating during the required Nepal–New York overlap?

SELECTION PROCESS

Shortlisted candidates will be invited for an interview. Final candidates may be asked to complete a small paid practical assignment, which may include:

• Creating one short promotional Reel from raw store footage
• Designing one promotional social-media post
• Auditing one Google Business Profile
• Preparing a one-week content plan
• Providing initial local SEO recommendations for a New York retail location

The selected candidate will begin with a 30-day paid trial. Continued engagement will depend on work quality, communication, reliability, independent execution and measurable performance.

Only applicants who submit relevant work samples and evidence of overseas-client experience will be considered.