TOR for Consultancy Service: Consultancy for video documentation, social media campaign

TOR for Consultancy Service

Position: Consultancy for social media campaign, and video documentation of the project

Contract Length: 25 August, 2025- 30 December, 2025

Reports To: HDV Project Manager

Introduction of Hami DajuVai:

Hami DajuVai (HDV) is a youth-led feminist organizations that envisions a gender-just society by transforming patriarchal norms into equality through intersectional approaches. By actively engaging men, boys, and young people while promoting women’s leadership, HDV works to dismantle patriarchal masculinity and structures. Our ultimate aim is to foster an inclusive and prosperous society where everyone can enjoy their rights, access equal opportunities, and live with dignity.

Gender-Based Violence (GBV) and harmful social norms that exacerbate gender disparity continue to undermine Nepal’s progress toward equality, safety, and dignity for all. Despite significant investments in progressive policies and laws, deeply rooted patriarchal traditions, entrenched beliefs, and structural inequalities allow these practices to persist, while fueling impunity, creating legal vacuums, and exposing regulatory failures.

The Security and Justice Programme, funded by the UK Foreign, Commonwealth & Development Office (FCDO), seeks to enhance public safety and strengthen citizens’ trust in state institutions. Within this broader initiative, People in Need (PIN) leads a component dedicated to community engagement in Madhesh Province, Nepal. As a strategic partner, Hami DajuVai (HDV) provides specialized technical support to mainstream male engagement across systems and strengthen governance at federal and provincial levels. It facilitates progressive policies while supporting their grassroots implementation. The project prioritizes ending GBV in all its forms, including child marriage, domestic abuse, rape, polygamy, online harassment, and other violations. Diffusion of advocacy messages is a central strategy to create public pressure, raise awareness, and build consensus for unified action toward this goal. A diffusion strategy has been formulated within the project to create ripple effects of awareness and attitude change, contributing to the overall goal of ending gender-based violence and harmful social norms. These key advocacy messages under the diffusion strategy are: 

• Valuing daughters as equals, not liabilities.
• Delaying marriage creates more opportunities for girls.
• Violence is not a sign of love.
• Happy families and healthy relationships are built through respect and open communication.
• The importance of reporting and sharing experiences of violence

Objectives and scope of the assignment: 

The assignment aims to support the visibility, advocacy, and documentation efforts of the project through digital campaigning and creative communication products. Specifically, the consultant/firm will:

• Design and implement social media campaigns messages, interventions, and other materials, focusing on gender equality, prevention of GBV, and promotion of gender-transformative social norms (GTSN), to support our national and provincial campaigns
• Develop innovative infographics that visually simplify project related information, learnings, tools, and outcomes for dissemination across diverse audiences, throughout the consultancy period
• Produce a high-quality video documentation (10–15 minutes) capturing the overall process, achievements, stories of change, lessons learned, and recommendations for future actions. The video should include interviews, field visuals, testimonies, and key project highlights, ensuring professional editing and subtitling (Nepali with English subtitles).

The consultant is expected to ensure that all deliverables are youth-friendly, gender-sensitive, visually engaging, and adaptable to multiple platforms (Facebook, Instagram, TikTok, website, etc.).

Timeframe of the assignment:

The assignment will begin from the end of August, and terminate on 20 December, 2025. The specific activities have been provided below:

Deliverables

• Social media campaigning materials: A minimum of 20 creative posts (text, graphics, short videos, reels, or animations) tailored to project themes.
• At least 10 innovative infographics on project results, processes, and tools, designed in both Nepali and English (editable formats).
• Final video documentation (5-8 minutes, HD quality, Nepali with English subtitles, with both raw and edited versions submitted).
• Completion report summarizing the campaign reach, engagement analytics, and documentation process.

Evaluation Criteria:

A. Price (60%)

The evaluation result of this criterion equals the following formula: Price A/Price B * criteria weight. 

Price A = lowest price from all submitted offers; Price B = actual price offered by the tenderer.

B. Quality (40%)

The bids will be evaluated by a procurement committee considering the following criteria for a technical proposal. The total marks of the technical evaluation will be 40 whereas the weightage is given below-

Payment Terms:

Hami DajuVai will provide the consultancy fees in two instalments, the first instalment (40%) will be provided immediately after the signature of the agreement. The final instalment will be made after the completion of the task, and request for payment made.  Tax shall be deducted from the contractual amount, as per GON policy. 

Application procedure:

The applicants should submit the following documents:

Interested applicants are requested to submit the following documents:

1. Technical Proposal (max 2 pages) outlining

• Understanding of the assignment
• Proposed methodology and tools
• Work plan with timeline
• Profile of the consultant/team

2. Financial Proposal (in NPR) with breakdown of costs (inclusive of all taxes).

3. Relevant Samples/Portfolio of similar previous work (social media posts, infographics, videos).

4. CVs of key personnel involved in the assignment.

5. Copy of registration documents (for firms/agencies) and PAN/VAT registration certificate

Submission deadline: Interested individuals or firms are encouraged to submit their proposals, along with the required documents, by 23 August 2025 to: vacancy.hdv@gmail.com Applications will be reviewed on rolling basis. Due to urgency of task, eligible consultant might be hired prior to application deadline. 

About HDV's safeguarding commitment:

Hami DajuVai (HDV) is committed to preventing any form of misconduct at work, including sexual harassment, exploitation and abuse, lack of integrity, and financial malpractice. We are equally dedicated to safeguarding the welfare and rights of children and vulnerable adults who come into contact with our organization.

All staff, including consultants, are expected to carry out their duties in accordance with HDV’s bylaws and uphold the highest standards of professional ethics. Employment or consultancy offers will be subject to satisfactory references and appropriate screening, which may include criminal record and counter-terrorism finance checks.

Consultants must strictly adhere to HDV’s three major safeguarding policies:

• Child Protection Policy
• Gender Equality and Social Inclusion (GESI) Policy
• Policy against Sexual Exploitation and Abuse (PSEA)

These policies outline the responsibilities of consultants to prevent abuse, neglect, or ill-treatment of children and vulnerable adults. Consultants are also required to ensure privacy and confidentiality in all assignments and may not disclose any information related to their work with HDV to external parties without authorization.

HDV values diversity and gender equality within its workforce and strongly encourages applications from individuals of diverse backgrounds.