Terms of Reference to Develop and Roll-out “Marketing Training Package”

Terms of Reference to Develop and Roll-out “Marketing Training Package”

1. Background

Heifer International Nepal is dedicated to ending hunger and poverty while caring for the Earth. Since its inception in 1957, Heifer has impacted the lives of over 400,000 families through agriculture and livestock programs, focusing on empowering rural women. By creating Self-help Groups and Social Entrepreneur Women’s Cooperatives (SEWCs), Heifer helps build resilient communities and sustainable livelihoods. SEWCs plays a pivotal role in mobilizing women in rural Nepal by promoting sustainable, income-generating activities. These cooperatives primarily engage in livestock farming, dairy production, vegetable cultivation, and agro-based entrepreneurship. With a holistic approach, Heifer collaborates with local governments and partners, engages youth to improve agricultural practices, supports women-led cooperatives, and creates lasting economic change. Its mission is to ensure families achieve sustainable living incomes, with access to food, shelter, education, and healthcare, while driving progress toward more inclusive and resilient agri-food systems.

Social Entrepreneurs Women Alliance Nepal (SEWA Nepal), Heifer’s partner organization, serves as the apex body representing over 200 SEWCs across all seven provinces of Nepal. Established as a non-governmental organization (NGO), SEWA Nepal is committed to providing non-financial services to its member cooperatives. It offers a wide range of training and capacity development programs aimed at enhancing the business management and service delivery capabilities of SEWCs. Currently, SEWA Nepal offers trainings and trajectories on cooperative management, governance, accounts and financial management. However, it has been assessed that most of the SEWCs are engaged in entrepreneurial activities and marketing management is a prominent need for those cooperatives. In this light, the aim of this assignment is to build capacity of SEWA Nepal’s staffs, Heifer’s staffs and SEWCs through a blending training- Training of Trainers (ToT) to SEWA and Heifer staffs, and a basic training to SEWCs- in marketing management.

2. Objectives

The overall objective of this workshop is to build capacity of participants on marketing fundamentals, product management, and market management. Below are the specific objectives of this workshop:

• Develop knowledge and skills of participants on marketing, branding, product positioning, market identification, and marketing plan.
• Develop Training package inclusive of training content, facilitator guide and training materials.
• Facilitate 2-day training package coaching for trainers and 2-day basic training sessions to participate in cooperatives.

3. Deliverables:

I. Develop training content, schedule, slide deck and facilitator guide on marketing management, including sessions on product ideation, brand building, marketing channels, digital marketing, customer segment and marketing plan.

II. Conduct 2- day training coaching package and 2-day training sessions to SEWA Nepal’s staffs, Heifer staffs and cooperatives and ensure all participant develops competencies on training content and its implementation.

III. Finalize the training materials and kits required for the training.

IV. Submit all training documents, training report and assignment completion report to HPIN.

5. Duration

The assignment is expected to take 10 days inclusive of preparation, 4 days’ event (2 -day coaching and 2-day training), and reporting.

6. Reporting & Supervision

The consultant/team will work under the direct supervision of Program Manager- Cooperative Development and coordinate closely with designated focal point. Regular progress updates will be provided as agreed.

7. Required Qualification and Expertise

Firms or individuals meeting the following are encouraged to apply:

• Master’s degree in business studies, business management or marketing.
• Proven experience (five years or more) and expertise in agriculture marketing, market assessment, market plan development, agriculture economic development.
• Strong understanding on development projects, cooperative marketing and private sector engagement.
• Experience working with smallholder farmers, cooperatives, and agri-SMEs in Nepal or similar contexts.
• Demonstrated capacity on training package development and facilitation skills.
• Excellent analytical, writing, and presentation skills.

8. Application Process

Qualified applicants are invited to submit the application to Procurement-NP@heifer.org with the title “Application for Marketing Training Package” by no later than 20th November 2025, 5 : 00 PM along with the following documents.

1. A cover letter outlining interest in the assignment, availability within given timeframe.
2. A technical proposal outlining understanding of the ToR, methodology, work plan, and team composition.
3. Financial proposal (with budget breakdown)
4. CVs of key personnel (not exceeding 3 pages each).
5. Relevant work samples (two recent documents or reports), or references.
6. Company/Firm registration certificate
7. A copy of PAN/VAT certificate
8. Tax clearance certificate FY 081-82

Heifer reserves the right to accept or reject any proposal and to annul the selection process and reject all Proposals at any time prior to contract award, without thereby incurring any liability to affected individuals.