Senior Graphic Designer

Middleway, therefore, is looking for a competent and experienced Graphic Designer to undertake development of the Country-specific Visual identity Guideline for EUD. The Graphic Designer should be able to create/generate a high quality visual identity that is suited to the cultural context of the intended audience while remaining coherent with the other graphic universe of the European Union (see references at the end). The visual identity should be tailored to the context, art tradition and culture of Nepal, while promoting a forward thinking, open, innovative identity for the Delegation of the European Union. A strong visual identity would increase visibility of the Delegation of the European Union to Nepal, and would convey the message of a trusted, committed and true friend of Nepal.

Overall Responsibilities of the Graphic Designer  

The Graphic Designer will be responsible for : 

• With the EU delegation, and through consultations with other development stakeholders (Government agencies, multilateral and bilateral agencies, international and national NGOs, in particular youth and women’s groups), define the identity and values to be channelled through the visual identity.
• develop abrand positioning together with a Copy Writer
• createa visual identity system (use of iconography, colour, typography, layout principles) that is visually strong and easy to use by laymen and women (open source fonts, shapes and colours that will be easy to replicate by partners in more remote areas etc.), and the respects universal accessibility (easy readability etc.). 
• develop guidelines of use of the visual identity system for a complete range of products (Digital: website, digital banners, social media posts, email; publications; press and outdoor advertising; film, tv and video; merchandise; internal documents: power-point presentations etc).
• develop easy-to-understand and follow samples that illustrate the design principles and styles delineated in the Visual identity Guideline. 
• The All the future communication products of the EUD will be developed on the basis of the Guidelines developed by through the Assignment. The Guideline will also be shared to to EUD partner organizations as well as EUD-funded projects.

Overall Qualifications

• Qualifications: Master's Degree in Fine Arts or Applied Arts or Graphic Design or communications, or 10 years equivalent experience.
• The Graphic Designer should have a proven track-record of having developed Visual identity guidelines and branding. Branding work for international organizations, public institutions, development and diplomatic agencies will be considered an asset. The portfolio submitted should contain between 5 and 10 references, withbranding successfully undertaken by the Graphic Designer across different media. It shouldclearly demonstrate high-quality branding work. 

Skills and Knowledge required:

• Eight to ten years of professional experience as a graphic designer / creative director based in Nepal. 
• Excellent graphic design skills, both in generating design concepts as well as executing them.
• In-depth understanding of how visual elements, such as color, composition and visual perspective work and can be used to create high quality brand identity and awareness. 
• In-depth understanding of typography 
• Knowledge and insights in using branding elements to connect to,and create visual appeal in intended audience 
• Good knowledge of how design principles work for and is applied across all media, including digital media, social media, and film and television.

Technical Skills required

• Extensive skills in using Adobe Creative Suite.
• Knowledge of motion graphics

Timeframe

The Graphic Designer will work from the mid-February 2021 till March last for a period of 35 days for the assignment. 

Working and Reporting Arrangement

The Graphic Designer will work from the Middleway Office for the assignment. The technical facilities required for the undertaking the assignment will be provided by Middleway Films.

The Graphic Designer will work with the Middleway Team in general and with the Key Expert and Photographer in particular under the direct supervision of EUD officials concerned. He will report to the Key Expert on day-to-day basis. 

Application requirements

Interested applicants should submit a cover letter, update CV as well as portfolio that adequately demonstrate the skills and knowledge stated in the Terms of Reference with samples of successfully completed branding work and design samples. 

Please submit your cover letter, CV and portfolio to middlewayfilms@gmail.com by 31st January 2021. 

References

EU Development and cooperation digital content production guidelines: 

https://ec.europa.eu/international-partnerships/digital-content-production-guidelines_en

Visibility requirements for EU external actions: 

https://ec.europa.eu/international-partnerships/comm-visibility-requirements_en

Use of the EU emblem for beneficiaries:

https://ec.europa.eu/info/sites/info/files/eu_emblem_rules.pdf