Social Media Officer

Duties and responsibilities

• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
• Research and implement features provided by Social Media Platforms to build better customer relationships.
• Proactively identify potential content for publication online, with approval from operations manager.
• Proactively run social media channels on a day to day basis, providing regular, compelling updates that increases company profile, including Twitter, Facebook, Instagram, Linkedin etc.
• Use your own initiative to respond to reputational issues on social media, identifying any queries to escalate to operations manager when required.
• Set up and optimize company pages within each platform to increase the visibility for company’s social content.
• Compile and circulate weekly content performance report, monthly and quarterly analytics reports on key social media and website reach indicators, including recommendations for improvement.
• Work closely with operations manager and business development manager to devise strategies to drive traffic to company’s social media channels.  
• Collaborate with departments (sales, marketing etc) to manage reputation, branding, identify key players and coordinate actions.  

Qualifications

• Understanding of using social media to build profile and influence in communications campaigns.
• A general knowledge of design in order to create visually appealing graphics to coordinate with appropriate posts.
• Ability to convey ideas in a clear and precise way so that audience members can easily understand the messages being conveyed on the social media channels.
• Adequate knowledge of SEO (Search Engine Optimization)
• Self- directed and able to work without supervision. Ability to prioritise and organise own workload and meet deadlines.
• Willingness to learn and to grow with the company and motivate to take additional task and solve problems.
• Positive attitude, detail and customer oriented with good multitasking and organizational ability.
• Proven working experience in social media marketing or as a digital media sector. 1 year plus experience is preferred.
• Bachelor in Communications, Marketing, Business or Public relations is preferred but not mandatory.
• Strong attention to detail and skills in proofreading. 

Applicants are requested to apply with cover letter at careers@genese.com.np.