Area Sales Incharge – Retail

Function Overview

The main functions of the Sales department areto attract and retain customers, manage dealers and distributors and increase sales volume.

The Retail Team covers 4 Segments – Furniture & Decorative, Auto After Retail, Consumer Hand Pads  and Construction Products. They distribution model is a combination of Primary and Secondary Sales

1. Achieve sales target

•    Achieve sales target in the assigned territory

•    Do forecasting and planning of demand at start of each month

2. Business Development

•    Identify new retailers/markets for conversion

•    Convert the identified retailers/ market opportunities.

•    Follow the Permanent Journey Cycle (PJP)

•    Implement Secondary Promotion schemes rolled over time to time

•    Manager MDC’s function in assigned area

3. Market Development Activity (Furniture Decorative Retail)

•    Ensure GNO visibility at key retailers place.

•    Conduct end user meet and trials at customer place.

•    Conduct “Kiosk Activity” at retailers place.

•    Conduct Van Campaign for new products Demo & Usage

4. Dealer/Customer Management

•    Impart basic training to dealers & their sales personnel

•    Handle and investigate the complaints, make reports & close complaints in all respects.

5. Market Intelligence

•    Gather information from market on:

        o Competition activity

        o Market Mapping

  o Competition price information & report it on a monthly basis

6. Management of Receivables

•    Ensure collections as per the Credit Policy

•    Maintain the quality of receivables

7. Reporting – Monthly Visits

•    Manage various sales report through Customer Interface Management (CIM)

8. Compliance

•    Comply with competition laws

•    Comply with SG India Code of conduct

•    Implement Environment, Health and Safety (EHS) guidelines.

•    Comply with statutory regulations.

Qualification

Work Experience

·         Graduate/Diploma (Preferably Science)/MBA (Sales and Marketing)

·         2-4 years of experience

·          

Functional Skills

Behavioral Skills

• Channel sales experience in industrial consumables
• Product knowledge

·         Result Focus

·         Team Management

·         Influencing

·         Listening & Communication

·         Negotiation Skills